What Is Conjoint Analysis? A Complete Guide to Trade-Off Research
Conjoint analysis is a market research technique that reveals how customers make trade-offs between competing product features, prices, and brands — by asking them to choose between realistic product bundles…
How to Choose a Platform in 2026
Every fashion retailer faces the same pressure at the end of a season: prices had to move faster than the data could keep up. Markdowns start too late. Some size…
RBI Rate Hold August 2026: What Brands Should Be Tracking Now
The RBI’s Monetary Policy Committee met this week and did, on the surface, nothing — the repo rate stays at 5.25%, the stance stays neutral, all six members voted unanimously.…
What to Measure in H2 2026
India’s retail inflation crossed 4% in June for the first time in 16 months, coming in at 4.38% against economist expectations of roughly 4.3%. That single data point matters less…
When a State Bans “Surveillance Pricing,” Should Your Pricing Team Panic? Here’s the Line That Actually Matters
New Jersey just became the third US state to ban surveillance pricing. The headlines make it sound like AI pricing is under attack. It isn’t, but only if you can…
AI Brand Recommendations in India: What GEO Means for Market Research
A recent analysis tested how ChatGPT, Gemini, and Perplexity recommend brands across five Indian consumer categories — private hospitals, health insurance, private banks, skincare, and home appliances — running 375…
The red flag for AI? — Incidentally, by Matt Palmer
Proper governance of AI agents is essential, just as proper governance of people and systems has always been essential, if you want to achieve objectives without undue risk.The focus on…
The Margin Opportunity Hidden in Plain Sight
The retail landscape of 2026 is defined by sustained intensity: revenue leaders currently face a pincer movement of fluctuating commodity costs on one side and a consumer base increasingly sensitive…
A New Model for Pricing Intelligence
Introducing MCP, Model Context Protocol Pricing systems have traditionally been built around structured interfaces. Dashboards, tables, and predefined workflows have been the primary way users interact with data, analyze performance,…
Consumer Demand Signals Brands Must Track
Indian consumer goods manufacturers are ramping up production by as much as 30% ahead of this year’s festive season, betting on the Onam-to-Diwali window that typically delivers close to a…
