A practical guide to elasticity for modern pricing teams
Price elasticity of demand is one of the most useful ideas for finding the right price for a product, and one of the hardest to calculate reliably. In theory, elasticity…
GST 2.0 Impact on Consumer Behaviour India: 9 Months On
GST turned nine on July 1, and the government marked the milestone with the numbers it likes best: registered taxpayers up from 66.5 lakh in 2017 to 1.65 crore this…
PriceCheck Podcast: Pricing Moments
Why do so many pricing transformation projects fail despite investing in new technology? In this episode, Iain Lewis, VP of Growth and Sales at Quicklizard, and Anna van der Weerden,…
What Research Firms Must Do Now
India’s DPDP Act — the Digital Personal Data Protection Act — changes the regulatory foundation for market research more directly than almost any other industry. Every market research project runs…
What It Means for Brand Research
The RBI Consumer Confidence Survey — the Reserve Bank of India’s quarterly read on household sentiment across urban and rural India — quietly launched its July 2026 round earlier this…
How Many Respondents Do You Need?
It’s one of the first questions every client asks when scoping a research project, and one of the most misunderstood: “How many people do w.e need to survey?” The instinct…
How Enterprise Retailers Should Navigate AI Pricing Regulations in 2026
The October 1, 2026 deadline is now less than four months away. For retailers operating in California, Maryland, Connecticut, or New York, that is not a comfortable runway. Here is…
The Best Cheap Laptops | Reviews by Wirecutter
Who these are for: Compared with similarly priced Windows laptops, Chromebooks tend to have faster performance, better build quality, longer battery life, and superior screens, keyboards, and trackpads. And Chromebooks…
Quick Commerce vs Kirana: What Loyalty Data Reveals
Quick commerce vs traditional retail — it’s the debate reshaping India’s FMCG and brand strategy conversations in 2026. Ask most people in urban India whether the neighbourhood kirana store still…
PriceCheck Podcast: Pricing Moments
How are retailers adapting to a world where pricing has become a specialist capability?In this episode of PriceCheck, Iain Lewis is joined by Joe Fleming, Director of Pricing & Commercial…
