D2C Brands Are Launching on Quick Commerce First. Here’s Why.
A wave of Indian D2C startups is using this festive season to launch new products — not on their own websites, not through a traditional retail rollout, but directly on…
Trust Gets the Agent In, Price Closes the Sale
Agentic commerce, in which autonomous AI agents research, compare and purchase on a shopper’s behalf, ceased to be a demonstration in July 2026. At its Payments Forum in Paris, Visa…
What Deloitte’s India Consumer Data Means for Brands
Deloitte’s latest Consumer Signals India report has put a name to something a lot of category-level research has been circling around for a while without quite pinning down: “calibrated consumption.”…
FMCG Q1 FY27 Results: Revenue Growth vs Volume Growth in India
India’s FMCG majors opened FY27 with numbers that, on the surface, look like a genuine turnaround. Hindustan Unilever posted 10% year-on-year revenue growth to ₹17,341 crore in the June quarter…
How Competitor Signals, Stock Position, and Article Role Work Together
Stock-aware pricing systems combine signals that most pricing tools handle separately: which competitor price moves actually change your demand, how much stock you have left to sell, and what role…
Agentic Commerce Finally Gets Its Legal Layer
When a person buys something online, a good deal of legal machinery operates quietly in the background. The shopper accepts the terms, the retailer records that acceptance, and if the…
Pre-Sale Research Brands Must Do Now
Flipkart’s Big Billion Days and Amazon’s Great Indian Festival haven’t been officially confirmed for 2026 yet, but both platforms are expected to open within days of each other in the…
US Tariffs and India’s Export Hubs: What Consumer Research Is Missing
India’s trade relationship with the US has whiplashed twice in the past year. Tariffs on Indian goods hit a punishing 50% in August 2025, a February 2026 bilateral deal brought…
India State-Level Inflation July 2026: What Brands Need to Know
India’s retail inflation hit 4.45% in July, released this week by the National Statistics Office — a 19-month high, and the third straight monthly acceleration. That’s the headline every outlet…
What Is Conjoint Analysis? A Complete Guide to Trade-Off Research
Conjoint analysis is a market research technique that reveals how customers make trade-offs between competing product features, prices, and brands — by asking them to choose between realistic product bundles…
