Country superstar Thomas Rhett is teaming up with Hardee’s for a Year of Goodness.
The singer and the fast-food restaurant are partnering to celebrate the best in people. In a campaign that will run throughout the year, Rhett and Hardee’s will feature initiatives centered on values that resonate deeply with both the brand and the artist, such as supporting their community, honoring family, celebrating first responders, and embracing the spirit of college football.
“We’re incredibly excited to partner with Thomas Rhett, as we work together to celebrate goodness in all the places we call home,” said Hardee’s VP of Brand Sarah Breymaier. “From our handcrafted menu to our commitment to serving communities in need, this partnership is all about giving back and spreading kindness — whether through serving up delicious meals or supporting important causes like veterans’ organizations and local communities.”
The father of four added, “We all aspire to bring goodness to what we do, whether at home with family, on the road with the band, or punching the clock at work. Hardee’s puts a lot of heart into their food and teams, and we want to show the power of goodness through this partnership, whether that’s by giving back to our communities or building connections through music and storytelling.”
This Isn’t Thomas Rhett’s First Hardee’s Collaboration
This isn’t the first time Thomas Rhett has collaborated with the beloved fast-food chain. In November 2024, Rhett and Hardee’s teamed up for a University of Georgia-themed tailgate for hurricane relief. The event benefitted Atlanta-based nonprofit Caring For Others.
Rhett joined local first responders, entertainers, football players, and families in attendance to raise money for the event. Caring For Others is a nonprofit organization whose goal is to eradicate poverty around the world and to provide dignity to those they serve.
Parade reported that specific details about the ongoing partnership have yet to be revealed. A representative for Hardee’s told the publication, “Fans can expect a whole lot of goodness from this partnership including community involvement efforts in the new year.”
Hardee’s fans cheered for the collaboration in the comments section of Rhett’s Instagram post.
One wrote, “As if I could love this man and his family more!!!” A second social media user penned, “Power duo,” while a third exclaimed, “The best collab.”
Hardee’s has been bringing people together with classic flavors and hometown pride for more than 60 years. Thomas Rhett’s participation in this initiative will last throughout 2025.
