Concept with a Canadian twist
By debuting “Your Door to More,” DoorDash Canada extends the marketing platform initially launched in the U.S. in 2024. Wieden+Kennedy Portland, in its first work for new client DoorDash, developed “Your Door to More” as an ongoing banner for the brand. Its intro included the Super Bowl 58 spot, “DoorDash-All-the-Ads,” which went on to win the Titanium Grand Prix at Cannes Lions.
The creative concept—while promoting groceries, health and wellness items, household essentials, snacks, and pre-made meals—has a distinctly Canadian twist, according to Heather Cameron, head of brand and creative at DoorDash Canada.
“It’s our nature as Canadians to take on everything by ourselves—even when a little bit of help could make things easier,” Cameron said. “This campaign is all about flipping that script. Asking for help isn’t a weakness—it’s the ultimate power move.”
The partners are on a “relentless pursuit to create original, high-craft work that sets the brand apart within the category,” per Meghan Kraemer, co-founder and executive creative director at Hard Work Club, aiming “to build a distinctive brand voice and presence.”
“Your Door to More” is running nationally in English and French across video on demand and in-cinema. In addition, 30- and 15-second spots get media buys on broadcast TV through March.
