Crystal Light has introduced a series of Vodka Refreshers after years of fan outcry for an official take on the popular make-at-home drink.
Crystal Light fans have reportedly been using the drink mix for years to create skinny cocktails. Today, the brand owned by The Kraft Heinz Company has heeded the call with a line of Vodka Refreshers, the ready-to-drink cocktail with the lowest calories in today’s market, per a press release.
Crystal Light Vodka Refreshers are a 77-calorie, zero-sugar beverage. It has a base of the brand’s signature flavors, triple-filtered vodka, and just the right amount of fizz. The brand launches with Wild Strawberry and Lemonade flavors, popular Crystal Light flavors turned into fizzy adult beverages.
“With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a natural step for us,” said Jeremy Kross, director of beverage mixes at The Kraft Heinz Company. “We’re bringing fans a ready-to-drink version in a new format — now with a light, refreshing twist — offering the same signature flavors they know and love.
When Will Crystal Light Vodka Refreshers Become Available?
4 words:
Crystal. Light. Vodka. Seltzers. pic.twitter.com/aFNa7DvwZP— Brett Rosner (@Brosner85) March 4, 2025
Crystal Light Vodka Refreshers will debut sometime in March 2025 at select retailers in the Northeast United States. The drinks will be sold in four-packs with a price point of $9.99. The company has plans for further brand expansion, new flavors, and multipack options in 2026.
Crystal Light debuted in 1984. It became wildly popular in the decade of excess because it offered a low-calorie, sugar-free alternative to traditional sugary drinks at a time when diet culture and health-conscious trends were on the rise. It appealed especially to those looking to reduce their sugar intake while still enjoying flavored beverages.
With its powdered mix format, it was convenient, affordable, and easy to make, making it a staple in many households. However, its success hinged on strong marketing campaigns that targeted those watching their waistline. This became the product’s bread and butter, allowing it to expand into the market with a variety of flavors and formulas.
The brand targeted health-conscious consumers, especially those following trends like Weight Watchers, low-carb diets, and a choice toward reducing sugar in one’s diet. Crystal Light’s easy-to-mix powder was part of its convenience, as well as its wide range of flavors, from lemonade and iced tea to tropical blends. The company subsequently adapted to consumer trends by introducing caffeinated options, electrolyte-enhanced varieties, and even liquid concentrate versions before introducing its new Crystal Light Vodka Seltzer.
