Latest Advertising News
How Kenvue Avoided $3 Million In Unnecessary Ad Verification Bills
When advertisers see their ad verification partners blocking lots of impressions, they…
Watch Kamala Harris on Saturday Night Live
Kamala Harris finally met “Kamala Harris” on the last Saturday Night Live…
MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts
Time was when Christmas ads made the news pages and business sections…
Brands Can Avoid Election Misinformation On YouTube – But Blocking News Isn’t The Answer
Last month, the New York Times published a story revealing that many big…
Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
The numbers$40.58 billion: Meta’s Q3 revenue, up 19% YoY, narrowly topping Wall…
Doom and gloom can be a self-fulfilling prophesy – tomorrow’s Budget needs to strike a different tone
Things move on but they do they improve? In 1947 Labour chancellor…
IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No
Seven years ago, as publishers were using header bidding to level the…
The Washington Post and The Los Angeles Times Will Not Endorse a Presidential Candidate
Top of the Ticker: Two major American newspapers—The Washington Post and The…
Mother expands content team with new head from Gravity Road
As social media becomes a core part of agency creativity, Mother is…
Discover Wiped Out MFA Spend By Following These Four Basic Steps
Any brand can erase MFA from its programmatic spend – if it…
