Latest Advertising News
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around…
Hellmann’s Is Back for Super Bowl 2025
Hellmann’s is back for Super Bowl 59. The Unilever-owned mayonnaise brand is…
JD Sports and Uncommon redefine Christmas ads
While the John Lewis ad feels like it’s been made for middle…
Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets
The ad industry is all-in on generative AI, a buzzword that makes…
How Disney Realigned Its Ad Sales to Reach More Advertisers
Disney Advertising wants more brands to know, “You’ve got a friend in…
Anomaly wins new women’s football body WPLL
Anomaly has won Women’s Professional Leagues Limited (WPLL), the new independent company…
The Trade Desk Maintains Its High Growth Rate And Touts New Channels
The Trade Desk grew by 27% year-over-year in Q3, with revenue now…
Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators
LinkedIn is becoming a bigger platform for creators.The social platform for professionals…
Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts…
Why Old-School CPGs Are Getting Back To Basics
This is a challenging time for grocery-store brands. For example, last month,…
