Advertising

Standalone Havas inches ahead as Pfizer loss hits US

Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue…

Back To Marketing Basics, With Back Market’s New CMO

As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s…

Meta Might Be Right About AI Ad Spend

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according…

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