Digital Ethnography : Observing Consumers In Their Natural Habitats

Digital ethnography is a type of market research that involves observing consumers in their natural habitats, online and offline. It is a powerful tool for understanding consumer behavior, motivations, and preferences. Digital ethnography is becoming increasingly popular as marketers and researchers seek to gain deeper insights into consumer behavior. It is a more naturalistic approach to research than traditional methods…

AI will add to the e-waste problem. Here’s what we can do about it.

E-waste is the term to describe things like air conditioners, televisions, and personal electronic devices such as cell phones and laptops when they are thrown away. These devices often contain hazardous or toxic materials that can harm human health or the environment if they’re not disposed of properly. Besides those potential harms, when appliances like washing machines and high-performance computers…

Hospitality Business Magazine

Richard Allen, Rene Dedoncker and Teh-han Chow. Fonterra has today announced changes to its management team as a next step in implementing its divestment strategy.    CEO Miles Hurrell says as the co-operative moves to divest its consumer and associated businesses, now is the time to make changes to management team roles responsible for driving end-to-end value through Fonterra’s global Foodservice…

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