TD SYNNEX has announced the launch of its Destination AI Practice Accelerator in North America to fast-track AI go-to-market efforts and monetisation for partners. The programme provides personalised support to partners looking to deliver specialised AI solutions to their customers.
According to TD SYNNEX’s recently released Direction of Technology report, partners are rapidly increasing investments in AI, with nearly half of all channel partners planning to offer AI-driven solutions in the next two years.
“As AI continues to evolve, TD SYNNEX understands that it is not a standalone product – integrating AI across other high-growth solutions and industry verticals is the most effective way for partners to include it in their business strategies,” said Jessica Yeck, the senior vice president of vendor solutions at TD SYNNEX. “Through the Accelerator programme, we’re using our expertise to empower partners to enter the AI market in their area of proficiency, with personalised support throughout the go-to-market process – from technical enablement to marketing and selling the solution to their customers.”
Part of Destination AI, TD SYNNEX’s comprehensive global AI market strategy, the Accelerator programme enables partners to identify AI opportunities for their end customers and build an AI practice to meet those needs. The programme will feature a new aggregated AI solution each month, with new cohorts of partners participating in six-week courses focused on going to market with one of these solutions on a quarterly basis. Each cohort of the Destination AI Practice Accelerator Programme will participate in specialised training sessions and receive enablement resources tied to their vertical use case, enabling them to craft a customised market strategy.
TD SYNNEX is now recruiting its next cohort of partners for its upcoming Accelerator programme, which will focus on leveraging Generative AI (GenAI) for business automation. Sponsored by Intel, the solution will demonstrate the significant business impact of maximising GenAI investments. The solution will feature Iterate.ai’s AI platform, which enables enterprises to build production-ready applications and ready-to-use products for private AI requirements. TD SYNNEX is now recruiting its next cohort of partners to participate.
“This programme brings Destination AI to life by supporting partners throughout their AI journey – from awareness and enablement to support during and after sale,” said Sherry Bennett, the chief data and AI scientist at TD SYNNEX. “By using a hands-on, collaborative approach, we’re able to better understand our partners’ goals and challenges in entering the AI market and enable them to execute go-to-market initiatives that will unlock a clear path to revenue.”
The programme piloted in June, with 12 participating partners across the retail vertical trained to go to market with VisionAI – a solution aggregated by TD SYNNEX that combines offerings from Intel, SAS and meldCX to enhance retail operations and elevate customer experiences. The pilot programme received Intel’s Distribution Q324 Excellence Award, demonstrating its success in driving impact within the AI sector.
“There is a lot of noise in the reseller space around what we should be bringing to our customers around AI and machine learning,” said Nazrin Sadikhova, the director of sales at technology group solutions (TGS). “TD SYNNEX’s Accelerator program was very specific to the vertical, offering and use cases relevant to our business. For this reason, it allowed us to identify who our target customers are, and what the talk track is. TD SYNNEX even assisted with the marketing collateral and prepared our engineers to speak to the technology effectively.”
To join the next cohort of TD SYNNEX’s Destination AI Practice Accelerator Programme, click here. To learn more about TD SYNNEX’s Destination AI, visit tdsynnex.com/us/en/services/specializations/destination-ai.
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