Every year, the Super Bowl gets a little more super-sized. Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them.
They’re doing the same again for Super Bowl 59—in fact, they bought out Fox’s in-game ad inventory before November.
Aside from the price, brands also face having to play the crowded field of advertising’s biggest efforts of the year. But it’s tough to resist the business proposition: The Super Bowl is the one block on the entire year’s TV schedule when people don’t detest advertising.
Some viewers—and not just industry folks— even look forward to the next commercial break.
