Chipotle and the Strava app are launching their first-ever collaboration for an international Strava segment challenge so participants can compete to win free Lifestyle Bowls for a year, plus free Chipotle for their city.
New in 2025, this initiative extends beyond the U.S. and will connect and motivate the food chain’s running community across 25 cities in North America and Europe, including New York City, London, Paris, Toronto, and others.
This challenge can also be completed by those in a wheelchair or by walking instead of running. The cities participating in the competition are the top 25 cities that eat the most Chipotle.
“Last year, we learned about the literal great lengths that our fans will go to for free Chipotle. Participants logged more than 9.25 million miles on ‘Chipotle segments,’ the equivalent of circling the planet more than 370 times,” said Chief Brand Officer Chris Brandt. “After seeing the passion our fans had for the initial launch with Strava, we had to increase access to the competition and raise the stakes.”
The chain partnered with Strava to create 25 “Chipotle segments,” which are portions of roads and trails created by the Strava community where athletes can find friendly competition by chasing the fastest times on the leaderboard. Through Jan. 31, fans will have the opportunity to compete for Local Legend Status, an award for the individual who completes the segment the most times. The Mexican fast-food spot will reward the Local Legend in each city with free Lifestyle Bowls for a year.
New to the collaboration, every city with a Chipotle segment will also compete to see who can collectively complete the highest mileage. The cities’ progress will be tracked on the Chipotle x Strava: The City Challenge heatmap, a leaderboard showing daily updates of each city’s performance.
The city that wins will score a buy-one-get-one entrée offer for their entire city. This challenge will be the first time Strava segments will be in direct competition with each other.
Chipotle’s Lifestyle Bowls Will Help Motivate Customers To Keep To Their Fitness Goals
Chipotle has a plan to motivate its customers to persevere beyond the second Friday of January, known as “Quitters Day,” the day people are most likely to forfeit New Year’s resolutions. Since 2023, the food chain has celebrated “No Quitters Day.”
Thus, the eatery rewards guests who sustain their healthy habits all month. As Chipotle heads into “No Quitters Day,” the company is creating a motivational text message community via SMS to help guests achieve their goals. From Jan. 2 through Jan. 9, guests can visit chipotle.com/lsb-text to join the “Goals, Gym, Guac” text message community.
Chipotle will text that community content from top creators, motivational texts, and affirmations, plus give them a chance to score a free Lifestyle Bowl. And, on “No Quitters Day,” which lands on Friday, Jan. 10, 2025, members will be texted with instructions for how to get one of 50,000 free Lifestyle Bowls.
“It’s well known that having an accountability buddy makes it easier to accomplish wellness goals,” said Stephanie Perdue, vice president of brand marketing at Chipotle. “We are showing up for our guests with our version of a group chat to make healthy habits fun on ‘No Quitters Day.’”
Chipotle is helping its customers achieve their fitness goals with a series of new and flavorful bowls for 2025. These are called Lifestyle Bowls, which include:
- Balanced Macros Bowl: Light White Rice, Black Beans, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine Lettuce
- Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
- Wholesome Bowl (Whole30 compatible): Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac
- Keto Salad Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, Cheese
- High Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
- Plant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
- Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream
Chipotle’s Lifestyle Bowls are chef-curated and designed to make healthy habits convenient and delicious. The menu features bowls for every lifestyle, including Whole30, keto, paleo, gluten-free, grain-free, vegan, and vegetarian.
